# MBSOPS > MBSOPS is a digital agency led by Mejdi Ben Salem (MBS), president of PRESTIGO SAS, building custom websites, web apps, and AI-search-optimized products. One accountable developer: web design, Next.js development, AI-assisted rapid development (vibe coding), mobile apps, managed hosting, SEO, and GEO/AEO (AI search visibility on ChatGPT, Perplexity, AI Overviews). ## About - [About MBSOPS — the founder](https://www.mbsops.cloud/about): Mejdi Ben Salem, founder & lead developer. President of PRESTIGO SAS. 10+ production sites, an iOS app, and an AI booking assistant built and operated in-house. ## Services - [Web Design](https://www.mbsops.cloud/services/web-design): Custom website design from scratch. Figma mockups, mobile-first, conversion-optimized, no templates. - [Web Development](https://www.mbsops.cloud/services/web-development): Full-stack Next.js, React, TypeScript. SSR/SSG, performance budgets, Core Web Vitals. - [Vibe Coding](https://www.mbsops.cloud/services/vibe-coding): AI-assisted rapid development. Idea to MVP in days; senior-reviewed, production-ready. - [Mobile Apps](https://www.mbsops.cloud/services/mobile-apps): iOS & Android, native or cross-platform, end-to-end to App Store. - [Product Strategy](https://www.mbsops.cloud/services/product-strategy): Discovery, user research, MVP scope, roadmaps with success metrics. - [Hosting & Management](https://www.mbsops.cloud/services/hosting): Managed hosting, zero-downtime deploys, daily backups, 24/7 monitoring. - [Digital Marketing & SEO](https://www.mbsops.cloud/services/seo-marketing): Technical SEO, content strategy, Google Ads/SEA, conversion tracking. - [GEO & AEO — AI Search Visibility](https://www.mbsops.cloud/services/geo-aeo): Get cited by ChatGPT, Perplexity, and AI Overviews. llms.txt, AI visibility audits, ChatGPT ads. ## Case Studies - [Prestigo: website + iOS app + AI booking assistant](https://www.mbsops.cloud/work/prestigo-platform): a complete digital platform for a luxury chauffeur company, built and operated by one developer. - [One codebase, three chauffeur brands](https://www.mbsops.cloud/work/chauffeur-fleet-multibrand): Alpeviera, Azura Rides, Posh Transport — vibe coding in production. - [GEO on a brand-new domain](https://www.mbsops.cloud/work/mbsops-geo-dogfood): MBSOPS applied its own GEO playbook to its new domain — indexed and ranking in 6 weeks. ## Learn - [GEO vs AEO: What's the Difference](https://www.mbsops.cloud/blog/geo-vs-aeo-difference): clean definitions, the overlap, and which to fund first. - [What Is GEO in Marketing?](https://www.mbsops.cloud/blog/what-is-geo-in-marketing): definition, tactics that move the needle, and what to ignore. - [llms.txt: A Practical Guide](https://www.mbsops.cloud/blog/llms-txt-guide): the AI crawler standard — syntax, adoption, whether to deploy one. - [AI Search Visibility: How to Audit Where You Stand](https://www.mbsops.cloud/blog/ai-search-visibility-audit): a repeatable audit method with metrics. - [What Is Vibe Coding?](https://www.mbsops.cloud/blog/what-is-vibe-coding): AI-powered web development explained. ## FAQ - [Common Questions](https://www.mbsops.cloud/faq): pricing, process, timelines, and how working with MBSOPS works. ## Contact - Email: hello@mbsops.cloud - Website: https://www.mbsops.cloud --- # Extended content ## GEO vs AEO (excerpt) GEO — Generative Engine Optimization — is the practice of optimizing your presence so generative AI systems cite and recommend your brand in their answers. The target surfaces are ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot. AEO — Answer Engine Optimization — is narrower and older: structuring content so machines can extract a direct answer from it — featured snippets, People Also Ask, voice assistants. The clean distinction: AEO optimizes how your content answers; GEO optimizes whether your brand gets recommended. ## What is GEO in marketing (excerpt) GEO in marketing stands for Generative Engine Optimization: the set of practices that make generative AI systems cite, mention, and recommend your brand when users ask questions in your category. What moves the needle: machine-legible content (clear claims, structured data, question-shaped headings), entity consistency across the web, presence in citable sources (reviews, listicles, original data), and technical openness (AI crawlers allowed, llms.txt published). ## llms.txt (excerpt) llms.txt is a proposed standard for giving AI large language models a curated, machine-readable map of your site — the equivalent of robots.txt for the generative era, but carrying content rather than rules. The file lives at the site root, is written in markdown, and tells visiting models what you offer and where the important material lives.