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GEO & AEO — AI Search Visibility
Get your brand cited by ChatGPT, Perplexity, and AI Overviews. Be the answer, not a link.
Search is changing faster than at any point since Google launched. A growing share of answers now come from AI — ChatGPT, Perplexity, Google's AI Overviews, Copilot. When someone asks these systems for a recommendation in your field, there are no ten blue links: there is one answer, with a handful of cited sources. GEO — Generative Engine Optimization — is the discipline of making sure that answer includes you.
AEO — Answer Engine Optimization — is the complementary half: structuring your content so machines can extract and trust it. Clear question-and-answer formats, robust structured data, consistent entity information across the web, sources AI systems already like to cite. The brands winning here are not the ones with the biggest budgets — they are the ones AI can parse, verify, and quote.
Our GEO audits measure where you actually stand: we run real queries against ChatGPT, Perplexity, and AI Overviews in your category, log who gets cited, and reverse-engineer why. You get a gap analysis — which queries mention competitors but not you — and a concrete plan to close it.
Then we make your site machine-legible. That includes llms.txt (the emerging standard for guiding AI crawlers), refined schema markup, content restructured into citable claims with sources, and consistency fixes across the mentions, profiles, and directories AI models use for grounding. This site you are reading is itself built this way.
Advertising is entering these channels too: ChatGPT now serves ads, and sponsored placements are expanding across AI answer surfaces. Being early is cheap; being late is expensive. We set up and manage campaigns on these emerging surfaces for clients who want visibility where attention is migrating.
GEO compounds. The entities AI systems cite today get retrieved, quoted, and reinforced tomorrow — early movers build a moat that latecomers pay heavily to cross. The right time to start was last year; the second-best time is this quarter.
What's Included
- ✓ AI visibility audit (ChatGPT, Perplexity, AI Overviews)
- ✓ llms.txt implementation & AI crawler guidance
- ✓ Content restructured for AI citability
- ✓ Entity & schema consistency across the web
- ✓ ChatGPT ads & sponsored AI placements
- ✓ Monthly AI citation tracking & reporting
How It Works
AI visibility audit
We query ChatGPT, Perplexity, and AI Overviews with real buyer questions in your category and map exactly who gets cited — and who doesn't.
Machine-legibility
llms.txt, structured data, entity consistency, and technical fixes that let AI systems parse, verify, and quote your content confidently.
Citable content
We restructure and create content in the formats AI prefers to cite: clear claims, sourced facts, direct answers, comparisons, and original data.
Track & expand
Monthly measurement of AI citations and share of voice, plus optional campaigns on ChatGPT ads and emerging AI ad surfaces.
Frequently Asked Questions
What is GEO (Generative Engine Optimization)?
GEO is the practice of optimizing your presence so generative AI systems — ChatGPT, Perplexity, Google AI Overviews — cite and recommend your brand in their answers. It is the successor discipline to classic SEO for an AI-first search landscape.
How is AEO different from SEO?
SEO targets rankings in a list of links; AEO targets being the extracted answer itself — in featured snippets, voice assistants, and AI-generated responses. The tactics overlap (structure, schema, clarity) but the goal shifts from ranking to being quoted.
Can you actually track whether AI mentions my brand?
Yes. We run repeatable query sets across ChatGPT, Perplexity, and AI Overviews, log every citation and competitor mention, and report your share of AI voice month over month. You see exactly where you stand and how it moves.
Should I advertise on ChatGPT?
ChatGPT ads are new, which means low competition and cheap attention compared to saturated channels. We recommend small test budgets with strict measurement, scaling only what provably converts. Early movers are capturing visibility at a fraction of Google Ads costs.