Eating our own dog food: GEO on a brand-new domain

The challenge

mbsops.cloud launched as a brand-new domain in 2026: no backlinks, no history, no entity footprint — the exact starting point of most clients, and the hardest place to prove GEO/AEO claims.

What we built

• —Machine-legibility first: server-rendered pages, FAQPage and Service JSON-LD on every money page, llms.txt for AI crawlers, robots.txt fully open to AI bots.
• —Content built to be cited: question-shaped headings, direct answers in the first 60 words, definitional openings ('GEO is...').
• —A keyword strategy targeting low-difficulty, high-intent AI-search queries (geo vs aeo, llms.txt, ai search visibility) where the SERPs are still weak.
• —Structured internal linking: every blog post feeds its money page; the homepage links every service.
• —Weekly rank tracking (12 keywords, desktop + mobile) to make progress measurable, not anecdotal.

Results

Outcome

The same playbook MBSOPS sells — machine-legible structure, citable content, targeted queries, measured weekly — applied to its own brand-new domain, with the timeline and positions to show for it.